Contents

• Executive Summary 1
• Introduction 2
• Business and International Business 2
• Small and Medium Enterprises 3
• Globalization 4
• Foreign Direct Investment 5
• Culture 5
• Ethics 6
• Corporate Social Responsibility 6
• India – A BRICS Economy 6
• Opportunities and Obstacles 7
• Opportunities 7
• Obstacles 8
• Conclusion 9
• Recommendations 9
• Works Cited 11

Description

This report is based on the following scenario -
The client is a western manufacturer or service firm considering a major investment in one of the BRICS economies (you choose the industry sector and location). Your role is to advise on whether this is a desirable objective. The CEO requires analysis of the general business environment (in the widest sense) in which the investment will take place. S/he also needs advice on what form the investment should take (if you decide it should proceed) and on possible cultural/institutional obstacles to the investment. Also feel free to include any other challenges/opportunities posed by the project.