Contents

• Introduction 2
• Mode of Entry 2
• Reasons for Internalization 4
• Social and Cultural factors influencing on target market 6
• Findings and Conclusion 9
• References 11

Description

Internationalization strategy enables organization to gain sustained growth as there is increase in level of competition and customer demands. Organizations by entering the foreign markets get an opportunity to serve different customer segments and offer its key products or services to the new segments by adding some features, which influence the local customers and generate increased business (Eitzen & Zinn, 2011). Grand Hyatt Hotel is a luxury 5-star hotel and one of the brands of Hyatt Hotels Corporation (Grand Hyatt, 2016). The Grand Hyatt hotels are distinctive hotels, which are present in major cities across the globe and provide the world-class accommodations, most savoury dining options state-of-the-art technology, spas, fitness centres and comprehensive business and meeting facilities (Grand Hyatt, 2016). The hotels offer the best options for meetings and events for organizations and have successfully expanded its business across the world (Grand Hyatt, 2016). The report discusses the mode of entry, motive for internationalization and social and cultural factors considered by Grand Hyatt in its internationalization strategy.