Contents

• Introduction 2
• Strategic Analysis 3
• Background and Problem Identification 3
• Resource Audit 4
• Value Chain Analysis 6
• Core Competency Analysis 7
• Performance Analysis 8
• Portfolio Analysis 9
• Critical Success Factor Analysis 9
• SWOT Analysis 10
• Recommendations 12
• Conclusion 12
• References 14

Description

The competition and the consumer needs have never been of higher standards than what it is today. Today any new business or a venture will face very tough competition from the existing players. To market your product and to strike a chord with the customer there are a lot of things that happen behind the screen. A company will only be successful if the consumers accept the product. Each company has its own strategy and marketing plans to emerge as a successful player and to reach the customer. Any new business or a venture will need a solid marketing and organisational strategy to face the competition. Without a strategy or a plan the company will not be able to achieve the targets that is has set for itself. The company just does not require a marketing strategy but also needs an organisational strategy to ensure the success of the business.
The Goodman Fielder Ltd is venturing into the new business of manufacturing, distributing and selling vegetables under the trade name 'Good Farmers', in Australia. The company has adopted the differentiation strategy and is aiming at producing unique freshness and quality products. The company is also focusing on the cost factor as it wants its products to be available to all class of people.
The following report is the strategic analysis for Goodman Fielder Ltd’s new venture Goodman Farmers. The report chalks down a strategic plan for Goodman Fielder Ltd’s new venture. It also makes few recommendations at the end.