Contents

• This report is based on the following requirement -
• This Assignment is specifically concerned with the development and sustainability of an organisational culture to promote and support creativity and innovation across the group and organisational levels of analysis.
• You are required to critically evaluate group and organisational level support for creativity and innovation in the context of your workplace, firstly through application of climate models and secondly through a consideration of the role of creative leadership and creative Human Resource Management and Development in promoting creative and innovative behaviour, which is qualitatively difference to productivity and performance.
• You will then need to demonstrate a systematic understanding and critical appreciation of the process of creativity and innovation drawing on contemporary theories to support your evaluation and synthesis.
• You will develop a plan to promote creativity and innovation in the context of your work organisation supported by contemporary quality academic perspectives. You will need to include an in-depth literature review critically evaluating alternative contemporary perspectives in order to draw meaningful conclusions and develop feasible recommendations.
• You will present your analysis and plan in report format of approximately 1500 words excluding references and appendices.
• In the unlikely event that your work organisation prevents adequate analysis the UK Tutor can agree an alternative.

Description

The given task investigates about the effectiveness of organizational creativity and innovation in individual, group and organization. This has been done in accordance to the finance department of the Shell Oman Marketing. The aims and objectives of the research is mentioned in the Introduction part, which is linked with the research analysis in the conclusion part. The importance of the organizational creativity and innovation has been mentioned along with the barriers. In the analysis part, individual, group and organizational level support for creativity and innovation through climate models, role of creative leadership and creative HRM department in promoting creative and innovative behavior among the employees has been mentioned. Furthermore, in the recommendations part, certain recommendations have been suggested for increasing organizational creativity and innovation in the finance department of Shell Oman Marketing.