Contents

• 1. Executive Summary 2
• 2. Introduction 2
• 3. Analysis of the industry and firm 3
• 4. Identification of the possible scenarios 10
• 5. Evaluation of the strategy and recommendation 14
• 6. Recommendations criteria 17
• 7. Conclusion 17
• References 18

Description

The report focuses on the innovative ways a company, which is Shell Oman Marketing Company, undertakes to overcome the competitive threats posed by other organizations of the oil and petroleum industry. Therefore the various strategies incorporating new and unique product and other service features are developed. A deep understanding of the company’s competitiveness along with its positioning in the target market is sighted. This is done through Porter’s five forces analysis, which explains factors like competition rivalry, threat of substitutes, threat of new entrants, buying power of suppliers as well as buyers are analyzed. Other external and internal factors are also derived through PESTLE and SWOT analysis. The given scenario is analyzed through strategies including business strategy and cooperative strategy. Moreover, Ansoff Strategy along with evaluation methods through SAFe analysis is inferred. Eventually, specific corporate strategy and business strategy are recommended for the company’s growth prospects.