Contents

• Executive Summary 2
• Introduction 3
• Overview of the firm 3
• Internal Analysis 4
• SWOT Analysis 4
• Strengths of the firm 4
• Weaknesses of the Bank 5
• Opportunities 5
• Threats 6
• Competitor Analysis 6
• National Bank of Oman 6
• Oman international Bank 7
• Bank Dhofar SAOG 7
• Alliance Housing Bank SAOG 7
• Industrial Analysis 7
• Overview of the industry 8
• Porters Five Forces Model 9
• PESTLE ANALYSIS 10
• Economic Environment 10
• Socio–cultural environment 11
• Technological Environment 11
• Environmental Factors 11
• Legal Environment 12
• Conclusion of the PESTLE Analysis 12
• Strategies adopted by the firm 13
• Conclusion 13
• Recommendations 14
• References 15

Description

This report offers an analysis of Bank Muscat, one of the leading banks in Oman. It offers internal analysis using SWOT analysis, and external analysis using two frameworks, PESTLE and Porter’s Five Forces analysis. From the external analysis, it is very clear that the business environment within Oman is very stable; therefore, it is very easy to predict future events. At the same time, internal analysis reveals that bank Muscat has a number of strengths that work in its favour. The opportunities that are available for the firm are numerous, and it should exploit them in order to overcome the various challenges that faces it. At the same time, Bank Muscat ought to develop various measures to make sure that the challenges that are facing it are tackled well.
  The report has offered a number of the strategic options, which ought to be adopted by the firm based on the analysis that have been carried out. Some of the main strategies that have been recommended include differentiation strategy, low cost strategy, and expansion of the operations of the business to additional nations. The report mainly lays much emphasis on the expansion strategy. The report has recommended the various strategies through which the bank can carry out the expansion strategy. Some of the main ones include increasing the number of branches in the global markets. This will play a major role in making the firm to establish strong presence within the other geographic regions. At the same time, this will be beneficial in making the bank to enhance its share of the market and therefore countering the stiff competition against it.