Contents

• This report is based on the following requirement -
• For the final module assignment students will develop a global business issues case study. 
• This is an individual final project that will allow students to demonstrate their attainment of 
• the learning outcomes of the module, through the application of the concepts and techniques 
• learnt. 
• The purpose of the case study is to apply the concepts and techniques of the module to the 
• analysis of real-world situations and/or problems. Students will be required to act as a 
• business consultant and prepare a report analysing a modern day scenario (case study). 
• Which requires students to utilise appropriate models and techniques, from the whole 
• module content, advising on strategic intervention and its impact on the global environment 
• and to carry out an original development of a global issue of business choice that integrates 
• views of economics, strategy, marketing, project management, human resource 
• management and entrepreneurship, the case study should draw upon analysing global 
• business change rather than summarise or rehash existing work or ideas. Students are 
• encouraged to use situations, evidence and data from their own experience where possible. 
• The case study should be a piece of work that provides specific strategies and tactics in the 
• expansion of business in a global market place, considering production, and resource 
• utilisation in order to enhance the value of the chosen subject of the case study. The 
• strategies and tactics are to be supported with theories covered in the module. 
• The Case Study should follow the given outline: 
• 1. Case study executive summary; 
• 2. Introduction (describe the case study); 
• 3. Background to case study, set scene; 
• 4. Methodology of analysis; 
• 5. Description of issues and problems; 
• 6. Solution; 
• 7. Evaluation; 
• 8. Degree of consultancy; 
• 9. Contributions to global business; 
• 10. Conclusion and recommendations. 

Description

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