Contents

• This report is based on the following requirement –
• Choose any MNC that you are familiar with. Present a report analyzing how this company has capitalized on innovation to succeed in this fast changing market condition.
• Your report should cover the following:
• 1. What is the current situation of the company
• 2. Why is it necessary for them to employ innovation into the company
• 3. What type of innovation has been deployed in the company? What are the challenges when deployment of this innovation?
• 4. Evaluate how innovations have change its business and has lead it to today’s success.

Description

This report analyses how 3M, a U.S based multinational firm has used innovation to succeed in the fast changing markets. At the beginning a situation analysis is conducted which reveals that there are many internal strengths of the company but the competition and global economic slowdown acts as a threat to the company. The report then explores the importance of innovation for 3M and finds that it is important because it acts as a competitive advantage for the firm and has helped it to reach this position. After this the report attempts to find the type of innovations deployed by 3M.