Contents

• Introduction
• History of Coca Cola
• Consumers of Coca Cola
• Income of Coca Cola Company
• Recommendation
• References

Description

This paper focuses on the microeconomic analysis of Coca Cola Company. It defines the demand Supply Analysis, The Price Elasticity of Demand for the brand, Coca Cola, the Cost of production of Coca cola and Overall Market for it. The Microeconomic Analysis has been done in this regard are the demand analysis by considering the demand determining factors as well as the supply analysis by considering the supply determining factors,. The price elasticity of demand in case of Coca Cola has been developed on the basis of two factors namely availability of substitutes and the income share of the consumers spent by them for consumption of Coca Cola. The trend in the cost of production and the overall market position of the company has also been discussed here.