Contents

• Executive Summary 2
• Introduction 3
• How international expansion will add value to the company 3
• More Revenue Streams 4
• Economies of scale 4
• Market Development 5
• Larger Talent Pool 5
• Assess the company’s internal capability for international expansion 5
• SWOT Analysis 5
• Strengths of Codan Company 5
• Opportunities 6
• Threats 6
• Conclusion from the SWOT analysis 7
• The markets it should enter and the market entry strategy will be appropriate 7
• Exportation 7
• Licensing 8
• Franchising 8
• Joint Ventures 9
• Strategic alliances 9
• The possible challenges that will be faced by the firm 10
• Recommendations 11
• Conclusion 14
• References 16

Description

In the 21st century, Globalization has generally been one of the main developments given that numerous firms have taken the numerous advantages that are brought about by doing business in other nations. Although there are numerous challenges that are faced by firms from getting into the foreign markets, there are also numerous benefits that are enjoyed by the global firms over their local counterparts. International diversification is the expansion across boundaries of the geographical nations and regions into diverse global markets and locations. International expansion on the other hand is the expansion strategy adopted by firms in order to get into other foreign nations. This paper offers the various strategies that can be adopted by Codan in order to get into the Indian markets. The best strategies that can be used by the firm include importing, franchising, strategic alliances, as well as joint ventures. The various challenges that will be faced by the firm in getting into India are also provided as well as the recommendations which when put into place will ensure that the challenges are overcome.