Contents

• Executive Summary
• Introduction
• Overview of Etihad Airways
• Internal Analysis of the Firm
• SWOT ANALYSIS
• Seven S- Model of Etihad Airways
• Industrial Analysis
• PESTLE ANALYSIS
• Porter’s Five Forces Analysis
• Competitor analysis
• Corporate strategies
• Business level strategies
• Recommendations
• Conclusion
• References

Description

The report offers an analysis of Etihad Airline’s business environment of the firm. The report explores both the internal analysis as well as the external analysis of the firm. With regards to the internal analysis, the report explores the SWOT analysis of the firm. With regards to the external analysis, the report explores the PESTLE analysis ans the Porter’s Five forces analysis has also been used by the report in order to explore the attractiveness of the industry. At the same time, a competitor analysis of the firm has been carried out by the report.
The internal analysis that has been carried out offers details of the firm’s present strategic position, as well as tactics. The resources, as well as the capabilities of the company are also taken into consideration, as well as their effects on the firm’s success. The report also not only offers but also offers an evaluation of the possible strategies that ought to be adopted by the firm, both at the corporate, as well as at the business level.