Contents
Executive Summary 4- Introduction 5
- Report Background 5
- Company Details 5
- Aim of Report 5
- Purpose of Venture 5
- Failure with German Developers 6
- Why United Kingdom 6
- Market Maturity 6
- Technological Progress 7
- Customer Service 7
- Mode of Entry 7
- Strategies 9
- Organizational Structures 9
- Internationalization 10
- Control Factor 11
- Adaptive Efficiency and Rules of the Game 11
- Economic Theory View 12
- Quality Advantages 13
- Foreign Direct Investment 13
- Barriers to a successful IJV 14
- Cultural Differences 14
- Work Dynamics 14
- Entry Costs 14
- Communication 15
- Dominance of Host Company 15
- Critical View 16
- Conclusion 17
- Bibliography 18
Description
The Brazilian company of EveGlobe is planning to enter the UK real estate market through joint venture with the UK based company of Hamptons International UK. This report highlights the critical point which reveals the focus of EveGlobe to enter into the new and dynamic market of UK which will make the company advance in terms of leveraging the technology and other resources in accordance to reach the global standard and enhance the competency of the Brazilian company.
