Number of Words : 3252
Number of References : 12
Assignment Key : IFS-8337
N/AThis paper answers the following questions on the case study –
1. Explain, in detail, the aspects of Ikea strategy that make it a Hybrid strategy (see page 208, Section 6.3.5 and Figure 6.6 in your textbook)
2. Why is this strategy difficult for competitors to imitate?
3. What are the dangers of a hybrid strategy and how can Ikea managers guard against them?
4. In your view what could Ikea do in order to sustain its growth and success in the future?
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