Contents

• Executive Summary 3
• Analysis of the Industry and the Firm 3
• Identification of possible scenarios-Concepts underpinning corporate strategy 8
• Evaluation of the strategy and recommendation 11
• Recommendations 13
• Recommendation Criteria 13
• References 15

Description

This report aims to cover Jotun Paints Oman, an Omani company specializing in the production of paints. The report discusses in depth the business environment the company operates in, putting into consideration the competitors and the general future trends in the market it operates. The report also digs deeper into the internal study of this firm, its current state and tactics. The plans put in place by the company, both at the business and corporate levels in order to achieve its goals are also covered in this report. Lastly, the report gives suggestions on the way forward and takes a close look at the implications of the same to the company.