Contents

• This paper answers the following questions on the case study -
• 1) Perform an external analysis to understand the general environment facing Wal-mart. How will the firm be affected by external factors?
• 2) Use Porter's Five forces model to analyze the global retail food/non-food industry. Given this analysis, is the industry attractive or unattractive?
• 3) Who are Wal-mart's main competitors? How do they measure up against these competitors?
• 4) What are Wal-mart's main capabilities? Do they have a core competence?
• 5) Create a SWOT analysis to understand Wal-mart's strengths and weaknesses. Do they have a sustainable competitive advantage? If so, what is the source? What about Wal-mart's evolution and current business strategy may pose problems going forward?
• 6) What is Wal-mart's business level strategy? Is the strategy appropriate to offset the forces in the industry? DO you recommend any changes and /or foresee any challenges?

Description

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