Contents

• Introduction 3
• New business plan 3
• About Java Culture coffee shop 3
• Mission and Vision statement 4
• Aims and objectives 5
• Industry and Market Analysis 5
• Coffee Shop Market Potential Investigation 5
• PESTLE Analysis 6
• Porter’s Five Forces 8
• Value proposition of the business 9
• Target market 9
• Unique selling proposition 10
• Marketing strategy of the new business venture 10
• Marketing mix 10
• Action plan 12
• Operations plan 12
• Premises and location 12
• Equipment and machinery requirements 12
• Purchase and supply 13
• Stock and inventory 14
• Organizational structure 14
• Financing 15
• Business Owner Investments 16
• Loan and Equity Finance Necessitates 16
• Gearing or Leverage Situation 17
• Investor Time scale and Exit Routes 17
• Financial Projections 17
• Sales Projections 18
• Income Forecasts 18
• Cash Flow Projections 18
• Balance Sheet Projections 19
• Ratios 19
• Risk analysis 19
• Conclusion 20
• References 22
• Annexure 23
• Sales Projections 23
• Financial Statements 24
• Ratio Analysis 26

Description

The paper deals with the opening of a coffee shop. For the purpose of the same, a valuable business plan is being developed by considering varied environmental factors both internal and external. The report also contains a detailed analysis of industry and customers with regards to setting up of a coffee shop in a fashion that varied marketing and promotional communication strategies can be developed. The purpose of this report is to develop a basic generic idea regarding the business, its requirements and ultimate objectives so that the unit can concentrate on its strategies and thus deliver value to its customers. A business plan is prepared, identifying the specific characteristics of the target market, its potential points of sale major strengths which will help this Coffee Shop to be successful in Oman. An extensive demand analysis has been prepared for the purpose of the report. Various challenges and possible weaknesses are also mentioned in the report. A brief overview of the legal licenses and operation elements are mentioned. An ideal marketing mix is provided which will help in spreading awareness and popularity of the coffee shop. The promotional strategy thus adopted would also help in generating a demand for coffee in the market. The approximate financial statements are provided at the end of the report. Lastly, an analysis of potential risks that might emerge in due course of coffee-shop’s operation is also analysed such that effective mitigation strategies and activities are discussed as remedial measures. The business venture is very lucrative thus providing scope for sustainability.