Contents

• 1.0 Executive Summary 2
• 2.0 Introduction 4
• 3.0 Facebook 6
• 3.1 History 6
• 3.2. Industrial Analysis 7
• 3.3 Value and Innovation 7
• 3.4 Revenue or margins? 8
• 3.5 Everything as a service 9
• 3.6 Hiring the best 9
• Figure 2: FB users as a percentage of internet users 10
• 4.0 Identification of possible scenarios 11
• 4.1 Corporate strategy 11
• 4.1.1 Activities 11
• 4.1.2 Resources and capabilities 13
• 5.0 Strategy evaluation (Corporate and Business) 16
• 5.1 Testing features 16
• 5.2 Customization and tailoring 17
• 5.3 Market scouting 17
• 5.4 Coding 17
• 5.5 Data analytics 18
• 5.6 Design 18
• 5.7 Imitate and integrate 18
• 5.8 Product innovation 19
• 5.9 Process innovation 19
• 6.0 Conclusion 21
• 7.0 References 21
• 8.0 Appendices 23

Description

Strategic management over the years has been critical to many organisations. Facet of strategic management in context is built on the very tenets of key decision makers in an organisation coming together so as to lead together in a bit to address the real challenges they face as a team for the benefit of the company.
The purpose of this paper is to draw an analysis of a particular firm’s business environment. The paper further brings to light their main competitors as well as the position the firm holds in the industry. Hence the reader will have the ability to know the firm’s market details with regard to shares, current and future market trends as well as the viability of the industry. This paper further fulfils its objective of analysing the firm’s current strategic position and tactics. This is made possible by the in-depth analysis of the firm’s resources and capabilities depicting the impact this has had on the firm over the years.
Moreover, it articulates on the possible strategies at the corporate and at the business level that the firm employed hence propelling it to the heights at which it soars at. It brings to light the arguments of different speakers from different academic genres, tabling their ideas hence challenging other firms which already are or thinking of joining the same industry. The paper further gives recommendations on the way forward giving clear explanations of scenarios chosen and critical evaluation thereof.