Contents

• Introduction 3
• About the Company 4
• Analysis of the Business Environment 4
• Competitors and competitive position 4
• Market Share 5
• Future and existing trends 6
• Porter’s 5 Forces Analysis 7
• Threats of New Entrants 8
• Bargaining Power of the Clients 8
• Bargaining Power of Contractors 8
• Intensity of Competitive Competition 8
• Threats of Substitute Service 8
• Internal Analysis 9
• Existing strategic position and tactics 9
• Resources and Capabilities 9
• Uniqueness of the Company 11
• The Participation of the Top Administrative Team 11
• The Association of the Shareholders with the Company 11
• Experience of the Customer 11
• Evaluation of Possible Strategies 12
• Recommendation and Conclusion 14
• Reference 15

Description

The nature of business environment can be measured as a complete set of ecological facets in which different companies work in an extremely dynamic way. It comprises of both convenient and inconvenient aspects which provides impact over the functioning of the business (Alsyouf, 2007). For this reason, companies have to be very careful while planning for sustainable trading. For a company it is significantly important to balance the effects of the factors of environment by taking into account each and every facet of the environment cautiously and while doing so be practical in its approach, simultaneously (Bradfield, Wright, Burt, Cairns, & Van Der Heijden, 2005).
The following study is on the business environment in the National Bank of Oman and the role of such an environment in the growth of the company. The study evaluates both the internal as well as external factors affecting the workings of the company. Strategic evaluation has been done to study the effectiveness of the company in the targeted market. Based on the whole analysis few recommendations have also been provided to evolve the business environment for the future.