Contents

• 1. Introduction
• 2. Understanding of International Business Strategy
• 3. Insight about International Retailing in Turkey
• 4. Economic Situation
• 5. Rules and Regulation
• 6. Employment
• 7. Geography
• 8. Socio Cultural
• 9. Mode of entry
• 10. Demographics
• 11. Conclusion

Description

The main purpose of this paper is to understand the Indian clothing retail expansion strategy in Turkey and its success. The scope of the paper is to analyze the current industry trends in terms of clothing retail and understand is it advantageous for foreign apparel retailers to settle down in Turkey in terms of profits and revenue. The study conducted highlights on the various marketing strategies which are essential for companies to adopt while going global. The various sections in the paper throw light on economic, political, socio cultural analysis which plays a crucial role in the success of a foreign company expansion in Turkey. The chosen industry for this paper is Indian fashion retail which plans to expand business in Turkey.