Contents
1. Introduction……………………………………………………3- 2. Synopsis………………………………………………………..3
- 3. Positioning Statement…………………………….....................4
- 4. E-Marketing Mix………………………………………………4
- 5. SWOT Analysis………………………………………………..9
- 6. Recommendations……………………………………………..12
- 7. Summary………………………………………………………13
- 8. References…………………………………………………….14
Description
Pizza Capers has instilled its brand image in the minds of young Australians for some time from now. Pizza Capers is today is an ideal example of a successful business from over the counter to online retail business. The paper explains how e-marketing strategies have made Pizza Capers an example of shinning business and a dominant business operator in the pizza makers in Australia.
