Contents
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Description
This paper answers the following question on the case study –
“Pepsi core displays will include Pepsi, Mountain Dew, Diet Pepsi, and Pepsi One,’’ says Philip Marineau, CEO Pepsi North America. Pepsi One will be treated as a Pepsi core brand and it will be sold everywhere the other core brands are available.’’ Will Pepsi One take away market share from Diet Pepsi, or will it generate more revenues and increase the market share for PepsiCo? Given the limited amount of fountains, shelf space and vending machines, how can Pepsi effectively manage two products in the diet soft-drink market?
