Contents
Company background- The overall business reason for the NDP
- Idea generation process – Brainstorming session, Idea screening
- Industry analysis
- Competitor analysis
- Perceptual map
- TOWS analysis
- Target market
- Porters five forces analysis
- Product testing
- Market testing
- Pre – launch
- Product launch
- Projected market
- Absolute product features
- Sponsorship
- A-T-A-R Analysis
Description
N/A
