Contents
Introduction 2- Five Forces 2
- Supplier power of bargain 2
- Buyer power to bargain 2
- Potential of new entrants 2
- Degree of Rivalry 2
- Potential development of substitute products 2
- Characteristics of the Soft Drink market 2
- Supplier power of bargain 2
- Buyer power to bargain 2
- Potential of new entrants 2
- Degree of Rivalry 2
- Potential development of substitute products 2
- Role of IS/IT 2
- Recommendations 2
- Conclusion 2
- References 2
Description
This assignment is based on the following questions –
Using Porters five (5) forces of Competitive Advantage, select a company and critically examine the characteristics of the market in which the company operates. How will your company use information systems (IS)/information technology (IT) to gain competitive advantage?
