Contents
This paper is based on the following case study - - Your case study is around a start up company and a new product, a solar tent, which you trialled at the Glastonbury Music Festival in June 2017. The solar tent costs you £2,200 to manufacture. It includes a touch screen LCD control panel, heating, gadget charging and wireless internet connection. You will have some limited budget for promotion.
- You will be providing plans to launch the tent. You do not need to launch the tent at a music festival, but you should be very clear who you think is going to buy the tent, and tailor your plans accordingly.
- You should be sure to incorporate this objective in your plans, and remember, this is all about making a business case.
Description
This Case Study is about a start-up company, ABC, which has launched a new product in the market, a solar tent, the trial of which was conducted at Glastonbury Music Festival in June 2017. The manufacturing costs of the solar tents are £2,200. The inputs required for manufacturing solar tent are touch screen LCD control panel, heating, gadget charging and wireless internet connection.
