Contents
Introduction 2- About Wal-Mart 2
- Concept and Framework of Value Chain Analysis 3
- Value chain Analysis- Wal-Mart 4
- Primary Activities 4
- Operations 4
- Inbound logistics and outbound logistics 5
- Marketing & Sales 5
- Service 6
- Support Activities 6
- Procurement 6
- Infrastructure 7
- Technology Development 7
- Human Resource Management 7
- Recommendations 8
- Conclusion 9
- References 10
Description
This report is based on the following assignment requirement -
Using the value chain analysis framework evaluate how a brand or a company of your choice has been able to enhance its competitive advantage in its global operations.
In choosing a brand / a company, you may consider the following:
• The company you are working for
• Any brand / company in Oman or the Middle East
• Any other brand / company of your choice
