Contents

• 1.0 Introduction………………………………………………………………………………………………….7
• 1.1 Company Overview……………………………………………………………………………….7
• 1.2 Company History……………………………………………………………………………………7
• 2.0 External Environment…………………………………………………………………………………..8
• 2.1 Definition……………………………………………………………………………………………….9
• 2.2 Macro Environment……………………………………………………………………………….9
• 2.2.1 Economic………………………………………………………………………………9
• 2.2.2 Political……………………………………………………………………………….10
• 2.2.3 Technological………………………………………………………………………11
• 2.2.4 Legal……………………………………………………………………………………11
• 2.2.5 Social……………………………………………………………………………………12
• 2.2.6 Demographic……………………………………………………………………….12
• 2.2.7 Sustainability……………………………………………………………………….13
• 3.0 Porters Five Forces……………………………………………………………………………………….13
• 3.1Threat of New Entrants………………………………………………………………………….13
• 3.2 Bargaining Power of Supplier…………………………………………………………….….14
• 3.3 Bargaining Power of Buyers………………………………………………………………….14
• 3.4 Substitutes…………………………………………………………………………………………...15
• 3.5 Industry Rivals………………………………………………………………………………….….15
• 4.0Industry Structure………………………………………………………………………………………….15
• 4.1Financial Analysis…………………………………………………………………………………..16
• 5.0 Where Are WE Now? ...........................................................................................16
• 6.0 Recommendations……………………………………………………………………………….…………17
• 7.0 Appendix……………………………………………………………………………………………….…………17

Description

The Aim of this report is to analyze the External environment and industry structure of the Coca Cola Amtail Limited(CCA).The External environment deals with the trends related to the Economic, Political, Legal, Technological,Social,Demographic and Sustainability. The Industry structure deals with the absolute,current,future profitability of the CCA .It deals with the competitor analysis and their profitability analysis. This report analyses the factors effecting the performance of the companyand competitor performance with relation to the External environment and the industry structure. The report analyses the financial position of the CCA and the global effect on it.