Contents
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Description
Change is very essential in today’s organization to match the market trends, customer expectations, technological developments etc. A company needs to reinvent its processes, products or services, adopt new technologies and bring changes to its processes for business growth and sustainability. The paper discusses the drivers and rationale for change in Singapore Airlines, the 5-star airline of Singapore. The paper also discusses the various models, types and style of change and briefs about the model, type and style of change adopted by Singapore Airlines.
