Contents
Introduction.....................................................................................................2- 1.1 Marketing Mix for Online Marketing.......................................................................2
- 1.2 Role of Internet for Marketing Mix Execution.........................................................3
- 2. Varying Marketing Mix for Online Marketing..................................................3
- 2.1 Identification of Internet Marketing Mix Strategies................................................3
- 2.2 Online Marketing Strategy......................................................................................5
- 2.3 Target Market..........................................................................................................5
- 2.4 Evaluation Metrics...................................................................................................6
- 3. Conclusion........................................................................................................7
- 3.1 Conclusions and Implications of Air Asia’s Internet Business Strategies.................7
- 3.2 Recommendations..................................................................................................8
- 4. List of References.............................................................................................9
Description
This project has been prepared to review, analyse and evaluate how Air Asia is executing its Marketing Mix Strategy in the online context. Air Asia is the leading low cost airline for domestic travel within Asia. A study of the marketing mix of the chosen enterprise, its expansion of online execution, key issues and basic principles of online marketing has been undertaken. The flaws in the application have been dealt with and suitable recommendations made.
