Contents
INTRODUCTION 1- PART ONE 2
- Integrated Marketing Communication (IMC) 3
- Understanding Brand Gatorade 4
- Gatorade INTEGRATED MARKETING COMMUNICATION 8
- Challenges of practicing IMC 11
- Extent of Integrated Marketing Communication at Gatorade 12
- PART 2 12
- RECOMMENDATIONS FOR IMPROVEMENT & CHANGE 12
- REFERENCES 14
Description
1. Critically evaluate the emerging global marketplace and the role of global integrated marketing communications within it
2. Critically evaluate integrated marketing communications theory
3. Demonstrate an understanding of how marketing communications strategy fits into overall marketing strategy and corporate strategy
4. Develop a global integrated marketing communications strategy and tactical programme
