Contents
Introduction 2- External & Internal Factors Influencing AirAsia 3
- PEST Analysis 3
- Political 3
- Economic 4
- Social 4
- Technology 5
- Porter’s Five Forces Model 5
- Power of buyers 5
- Power of Suppliers 6
- Threat of Substitutes 6
- Threat of New Entrants 6
- Degree of Rivalry 7
- SWOT Analysis 7
- Strengths 7
- Weaknesses 8
- Opportunities 9
- Threats 9
- Internal Core Competences 9
- Analysis & Implications of AirAsia’s Strategies 11
- Future Strategy 13
- Conclusion 14
- References 15
Description
This report discusses about the external and internal factors which influence the strategic positioning of a Malaysian Airline company. AirAsia. The report discusses the PEST Analysis, Porter’s five forces and SWOT Analysis for the company using which the company can analyze their existing strategy and bring changes in them for future growth and further success of the company. The author of the report also suggests a strategy which will benefit the organization further.
