Contents

• 1. Introduction 3
• 2. Brief Strategic position of the Company 4
• 3. A critical evaluation of the resources and value systems of the Company 5
• 4. A critical evaluation of the product/ portfolio mix within the SBU 6
• 5. A critical analysis and evaluation of key future directions for strategic growth 7
• 6. Conclusions and Recommendations 8
• Reference List 9

Description

This report is based on the following requirement -
Present a current critical strategic analysis of ONE Business Unit within General Electric
You are required to cover the following topics covered in the module:
 Resource Audit
 Value Systems
 Product/Service portfolio (BCG Matrix)
 Potential future strategic growth
o Identification of options o Evaluation of options
You may want to focus the analysis on a specific product. This is fine but you will need to make the focus of the analysis clear to the reader.