Contents
Introduction 3- Part 1: Strategic Position of GE 4
- Part 2: Resource/Competences 6
- Identify the main resources and skills within the company 6
- Introduction to the Value Systems 7
- Resource/Competence model to identify the balance related to the strategic position 7
- Part 3: Value System 8
- Identify the activities that enable the strategic position of the company 8
- Value Chain model to critically examine key activities and the links between them 9
- Look to evaluate relevant external links that create value for the company 10
- Develop an analysis of the activities rather than just a list of examples of company activity 10
- Part4: Portfolio of SBUs of GE 10
- Part 5: Future Directions 12
- Part 6: Conclusions & Recommendations 14
- References: 15
Description
General Electric (GE) company is an American based multinational conglomerate, which is headquartered in US. The company deals with a variety of sectors, which includes aviation, healthcare, software solutions and similar others. The business environment continuously changes, which gives rise to new opportunities and challenges, which gives rise to the need of the competitive strategies in order to remain in the competition ( Huang, 2018). For this purpose SWOT analysis and Porter’s Five Forces have discussed below.
