Contents
Introduction 3
Operations Management 3
Bank Muscat 8
Issues with Operations of Bank of Muscat 9
Analysis of Issues from Operations Management Perspective 11
Recommendations and Conclusion 11
References 14
Description
This paper analyzes the issues of customer service at Bank Muscat using operations management frameworks and provides recommendations so that the bank can effectively use its improved customer service operations to ensure customer retention, loyalty and reduce customer dissatisfaction.