Contents

• Introduction 1
• Analysis of the Business Environment -External Analysis 1
• Internal Analysis 2
• Identification and Evaluation of the Current Strategy 4
• Conclusion 7
• References 9

Description

Today, effective strategy implementation is crucial for sustainability and profitability of the organization since the market is highly volatile. Due to globalization, increased competition, ever-changing customer demands and technological advancements it is very essential for the organization to identify and respond to the external and internal forces, which would enable it to sustain in the market. The external forces include, political and social environment, competition etc. and the internal forces include competencies of the human resource, human resource practices and resources (Porter, 2003). The report evaluates the strategy adopted by Ramee Group of Hotels, which is a well-established company and has seen consistent growth in its business. The report also analyses the external and internal environment of the industry, which directly influences the company’s strategy of sustainability and growth.