Contents

• Introduction 3
• Part A 5
• About Ooredoo 5
• Statement of the Problem 6
• Analysis of the Factors leading to the Issue 7
• Lack of Effective Growth Strategies 7
• Lack of Capability and Resources 9
• Poor Human Resource Practices 11
• Recommendations 13
• Part B 18
• Literature Review of the Management Frameworks used to analyze the Factors leading to the Issue 18
• McKinsey’s 7s model 21
• Boston Consulting Growth (BCG) Matrix 23
• VRIN Framework 25
• Alderfer’s ERG Theory 28
• Literature Review of the Management Frameworks used to provide Integrated Solution 29
• Ansoff Matrix 29
• Herzberg Two Factor Theory 31
• Conclusion 32
• Reflection 33
• References 40

Description

Organizational effectiveness and efficiency depends on the organization’s ability to apply effective strategies in response to the external forces. Organizations constantly need to analyze the internal elements to ensure they have required competencies to respond to the external forces. Organizations need to re-visit their strategies, systems and structure and bring effective changes in them to be able to respond to the ever changing market trends. The internal elements of the organization are interdependent due to which change or issue in one element leads to changes or issues in other elements hence the analysis of internal factors is essential. Ooredoo is one such example, which faced decline in its market share due to lack of effective growth strategies. The lack of effective strategies led to lack of resources and capability and lack of human resource practices. The systems approach and management frameworks highlighted the various factors, which led to the issue and by applying the strategies of product development, enhancement of resources and capabilities and effective human resource management practices the organization would be able to increase its market share and would also be able to gain a competitive advantage.