Contents
Introduction 3- Ooredoo- Company Profile 3
- Analysis of Business Environment 4
- Competitors and their competitive position 4
- Market Share 6
- Current and Future Trends 7
- Porter’s 5 Forces Analysis 7
- Internal Analysis 11
- Current Strategic Position and Tactics 11
- Resources and capabilities 12
- Distinctiveness of the firm 14
- Evaluation of Possible Strategies 15
- Corporate Level 15
- Business Level 16
- Recommendations 17
- Conclusion 19
- Bibliography 20
- List of Figures
- Figure 1 Vision and Corporate Profile of Ooredoo 4
- Figure 2 Competitive Position of Vodafone, 2010 5
- Figure 3 Qatar's Positioning in Global ICT Rankings 6
- Figure 4 Porter’s Five Force Framework 8
- Figure 5 Financial Performance of Ooredoo Since 2010 13
- Figure 6 Ansoff Matrix 15
- Figure 7 Porter's Generic Strategies 16
Description
The environment of the business in which a particular organization operates is very critical as it is to a larger extent has a bearing on organizational working. This environment is basically of two types, namely internal and external. Internal environment are those factors that are present within an organization and are under its control but external environment comprises of peripheral factors beyond organizational control. For any organization it is thus essential to pursue its activities to attain long run sustainability by striking a balance between both the factors which is done through its strategic approach. Thus determining effective strategies that are efficient supports an organization to expand beyond leaps and bounds. With increasing competition and changing consumer preferences organizations have to be very careful while choosing their strategies.
The main motto of this paper is to determine the various external and internal factors that affect strategic orientation of the case organization. The organization chosen for the purpose of this study are Ooredoo, one of the largest players in telecommunications sector from Qatar having international presence. To understand current strategic approach and propose new one a detailed analysis of internal and external environmental factors using differing models like Porter’s 5 forces model has been undertaken. Based on the analysis suitable strategic approaches are determined and suggestions are put forward.
