Contents

• Introduction 2
• Analysis of Strategic Issue in Ooredoo 2
• Recommendations 5
• Conclusion 7
• References 9
• Appendices 11
• Appendix 1- Analysis of Strategic Issues 11
• Appendix 2- Analysis of Porter’s Generic Strategies 13
• Appendix 3 – Analysis of Deliberate and Emergent Strategies 15
• Appendix 3- Balanced Scorecard 17

Description

Strategic direction is required for a firm when the company is faced with an adverse situation and the challenge is to survive and grow (Morecraft, 2015). Or strategic direction is required for a firm when the company wishes to grow and expand its business. Effective strategy development and implementation is essential for organizations to achieve sustained competitive advantage (Gamble et al., 2014). Omani Qatari telecommunications Company SAOG (Ooredoo) was founded and registered in Sultanate of Oman in the year 2004 (Ooredoo, 2019). Ooredoo was introduced in the industry as the challenger mobile operator and it obtained license as the second fixed line provider in Oman in 2009. It then went on to implement corporate fixed and broadband services in 2010, which was followed by residential fixed and broadband services (Ooredoo, 2019). The company’s majority shares is held by Ooredoo Group and there are several significant Omani sharehoders, which has ensured that company is effectively integrates into the Omani Society. Ooredoo provides services to individuals and businesses and the services include mobile and broadband services (Ooredoo, 2019). The broadband services includes Fast Home internet, super fiber and wi-fi device installments. This report critically analyzes a strategic issue at Ooredoo using the strategic planning and implementation tools. The report then provides recommendations to overcome the strategic issues.