Contents
This report answers the following questions on the case study - - Using appropriate academic models and concepts identify GE’s core competences and capabilities and discuss their effectiveness in supporting the corporation’s success up to 2009. (30%)
- Outline and discuss the strategic options considered by GE over the next five years (2009+). Your answer should draw on your earlier analysis and also include independent research to bring the case up to date, commenting on whether or not the chosen strategies worked and why. Applying suitable academic models such as the balanced scorecard explain show how one of the strategies could be monitored. (40%)
- Compare and contrast Jeff Imeldt’s management approach to his predecessor Jack Welch’s, and give your opinion as to which is more suitable for strategic management in today’s VUCA (volatile, uncertain, complex and ambiguous) world, and why? (30%)
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